Before the Grove,
there were trucks.
In July 1934, a dozen farmers and a few merchants parked at Third and Fairfax and sold produce from the backs of their trucks.
The corner that stayed a meeting place
1934
Fred Beck and Roger Dahlhjelm proposed a market on E. B. Gilmore’s land. The simple truck market took hold.
Today
The Original Farmers Market still operates at Third and Fairfax. Its story is one thread in a district shaped by old storefronts, changing retail, and streets of period houses.
Look for the details.
On residential walks, notice clay tile roofs, arches, stucco, recessed entries and ornamental ironwork on period revival homes. Renovations often alter the street view; a permit search can give useful context for a specific property.
Find permit records →A few more layers at Third & Fairfax.
1934 + 1939 · A sporting address
The Market’s own history records Gilmore Stadium opening in 1934, just before the Market. It hosted football, racing and other events. Gilmore Field followed in 1939 as the home of the Hollywood Stars baseball team.
1948 · Two familiar landmarks
The Market dates its clock-tower icon to 1948. That year also brought the Gilmore Drive-In, approximately where The Grove stands today. The shops, sports venues and cinema were different chapters in the larger Gilmore property’s story.
A useful way to read the corner
A familiar address can hold several histories. On your next visit, look for the contrast between the Market’s smaller storefronts and its larger neighbors. That is an invitation to look closely, not a claim that every visible building dates to the same era.
Historical source reviewed October 30, 2026: The Original Farmers Market’s official history. The source does not state a publication date. These are historical dates, not announcements of new openings.
1978 · A new chapter on Beverly.
A repertory beginning
The New Beverly Cinema’s own history dates its repertory chapter to 1978, when Sherman Torgan transformed a shuttered theater into a home for film programming. The venue describes the following decades through themed double features bringing together classic, foreign, independent and arthouse films.
That gives this nearby address another kind of neighborhood history: not just a building’s earlier uses, but a place shaped by what people gather there to see. The cinema is at 7165 Beverly Boulevard, east of Fairfax and one block west of La Brea.
Read the cinema’s own history ↗The format is part of the program
The cinema’s current calendar specifies 35mm presentation unless a show is noted as 16mm. Check the individual program for the film, format and time; a historical account does not establish today’s ticket availability.
For a visit, start with the organizer’s current calendar ↗ and venue information ↗. Read posted parking signs rather than treating an online description as a current curb rule.
See selected nearby events →New Beverly history, current program-format statement and venue address checked November 6, 2026 against the cinema’s official pages. They do not display publication dates. The 1978 date describes its repertory beginnings, not a new opening; no personal attendance or review is implied.